Blazing a new Trial in Insurance Marketing 

Students of Insurance and Financial Services created history when they popularised and sold the Janashree Bima (group insurance) scheme among 200 rural households in Raigad district. The scheme was lunched by the Prime Minister of India to provide insurance to people below the poverty line. This is probably the first such experience of its kind in the world of business schools. The event was widely reported by the media and was highly commended by LIC's Chairman Mr. S. B. Mathur, who felt that the learnings gleaned from the experience were of great relevance to the life insurance industry.

Students are currently engaged in an industry sponsored project to survey customer sensitivity training needs for one of India's major Life Insurers.

Students also worked with Kotak Life Insurance under the guidance of Mr. Shivaji Dham, Non- Exe Director, Kotak Group to devise new distribution channels for the sale of insurance policies. The project involved understanding the existing distribution channels and identifying the new channels that can be used for the sales of insurance products.