Jazzvertising

AICAR’s “Jazzvertising” Workshop was recently exported to srilanka .It was held in Colombo as Launching pad for Bates Asia in the island. The workshop was conducted like a jam session over two days by Ivan Arthur, Trustee and Dean Communication, AICAR Business School, Prabhakar Mundkur, Director, Business Development, J Walter Thompson and Rajiv Raja, Executive Creative Director, Bates India All three are Musicians and acknowledged professionals in Advertising.

AICAR now has requests to do the workshop in East Asia. Senior advertising Professionals who attended the workshop in Colombo were so impressed that they have invited the team to repeat the programme in countries like Vietnam and Indonesia.

Started as an in-campus workshop for AICAR Students,”Jazzvertising” was later modified to become part of AICAR’s Management Development Programme. The workshop is uniquely designed, using Music particularly Jazz, as text book of Advertising. In February this year, 24 communication professionals enrolled for the workshop, which was held in the campus at Neral. The participants were from well known Agencies -JWT, Leo Burnett, Lowe, Tbwa, Direm, Everest Integrated Communications and Rediffusion –Y& R. They included two participants from srilanka. The workshop was conducted again on demand for Bates’ Mumbai office.

Designed as an intuition jogger, the workshop helps participants to wake up their intuitive skills and to learn how to use them for creating breakthrough advertising.