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AICTE approves extension of validity for academic year 2010-2011 for PGDM. Click here to view details hosted on AICTE website...
AICTE approves launching of PGDM – Banking, Insurance & Finance. Click here for more details...
Prestigious AwardsAICAR won two prestigious awards:
GS RDC ranks AICAR Business School, 23rd amongst all Management Institutes in Maharashtra and 94th all over India.
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| Written by shreyas |
| Saturday, 03 July 2010 14:41 |
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Post Graduate Diploma in Management (PGDM) Click here to Apply Online/Download Application Form... The AICAR Business School offers a two-year, full time, residential, Post Graduate Diploma in Management (PGDM), to cater to the increasing needs of industry for trained management professionals. The programme is approved by the All India Council for Technical Education (AICTE), Ministry of HRD, Government of India, New Delhi. AICAR Business School is also listed under the Government Resolution of the Directorate of Technical Education Board, Government of Maharashtra, as a recognised Institution. The uniqueness of the course lies in :
The close mentoring relationship between Faculty and Students.
AICAR's 'Learning-by-Doing' approach is geared to prepare students to perform at their work-place from day one.
Course specialisations currently offered are:
• Communication
• Finance
• Human Resource and
• Marketing
The programme is offered on a semester basis, using credit based grading system of evaluation. The subjects taught in various semesters are listed below.
The subjects which are common for all specialisation streams and specific electives to be pursued by students in their choice areas are also described.
Semester 1
1. Principles of Management
2. Marketing Management
3. Individual & Organizational Behavior
4. Financial & Cost Accounting
5. Business Communication Skills
6. Quantitative Methods – 1
7. Production & Operations Management
8. Business Law
9. Research Methodology
10. Economic Environment of Business
11. Data Analysis & Computers
Semester 2
1. Human resources Management
2. Financial Management
3. Management Information Systems
4. Introduction to Financial Markets & Instruments
5. Marketing Research
6. Quantitative Methods – II
7. Communication Theory
8. Consumer Behavior
9. Managerial Economics
10. Introduction to Tax Laws
11. Project Management
12. ERP
13. Management Accounting
Semester 3
Common subjects
1. Strategic Management
2. Services Management
3. Supply Chain Management
Semester 4
Common subjects
1. Business Ethics & CSR
2. Managing Innovation
3. Entrepreneurship
4. New Culture of Business
Electives in different streams
Communication - Semester 3
1. Advertising: Theory, Process & Practice
2. Brand Management
3. Retail Management
4. Development Communication
5. Print & Broadcast Journalism
6. Creative Strategy
7. Direct Marketing
8. E-Marketing
9. Cultural Anthropology
10. Account Planning
Communication - Semester 4
1. Managing New Media (digital/ internet)
2. Managing the Business of Cinema
3. Event Management
4. Creativity & Aesthetics
5. TV Channel Management
6. Public Relations
7. Media Planning
8. Integrated Marketing Communication
Marketing - Semester 3
1. Advertising Management
2. Brand Management
3. Retail Management
4. Sales Management
5. Marketing Channels
6. Product Management
7. Services Marketing
8. Direct Marketing
9. E-Marketing
10. CRM
11. Financial Services Marketing
Marketing - Semester 4
1. Logistics Management
2. Event Management
3. Rural Marketing
4. Commodity Trading & Derivatives
5. Media Planning
6. Integrated Marketing Communication
7. Strategic Marketing
8. Personal Financial Planning
Finance - Semester 3
1. Banking
2. Treasury and Forex
3. Insurance
4. Corporate finance
5. Securities Analysis and Portfolio Management
6. Project Appraisal & Finance
7. Micro Finance
8. Financial Services Marketing
Finance - Semester 4
1. International Trade finance
2. Strategic Financial Management
3. Corporate taxation
4. Commodity Trading & Derivatives
5. Personal Financial Planning
6. Financial Market Regulation
7. Technology in Banking and Financial services
HR - Semester 3
1. Organisational Theory & Design
2. Manpower Planning & recruitment
3. Performance Management
4. High Performance Leadership
5. HR Information Systems
6. Compensation & Labor Welfare
7. IR & Labor Laws
8. Negotiation & Arbitration
9. Inter Personal relations
HR - Semester 4
1. Change Management
2. Training & People Development
3. Self-awareness & Personal Mastery
4. Neuro Linguistics Programming
5. Team Building & Group Dynamics
6. Strategic HRM
7. HR accounting & Audit
8. Multi-Cultural Organisations
Note: Courses offered in various semesters are subject to review and changes by the Institute. ABS would notify changes as and when they are brought into effect.
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| Last Updated on Saturday, 14 August 2010 18:38 |